Well met! The Hearthstone publishing team at Blizzard Entertainment is on a quest to find a passionate and talented Brand Manager to join our family. This individual will support the Sr. Director of publishing, and drive go- to- market planning and promotions for existing and upcoming content.
The ideal candidate has great project management skills, is data driven, has a strong grasp of marketing strategy and experience launching highly visible marketing activations. The individual must be detail oriented, proactive, collaborative, and not only have experience working within a matrixed organization but also setting objectives and building consensus with multiple stakeholder groups. Additionally, we are looking for an empathetic leader who will positively contribute to our team culture.
Responsibilities
- Generate actionable insights through a deep understanding of our players, and establish global marketing strategies, product positioning and KPI's to drive growth for the Hearthstone franchise
- Lead ongoing marketing planning and execution across Publishing - PR, Community, Creative, Growth Marketing, Partnerships, Web and more. Ensure owned channel excellence, and continuously assess player journeys and performance data to optimize experiences across the marketing ecosystem
- Work with publishing leaders across regions to coordinate, develop, measure and improve global marketing strategies and tactics
- Manage relationships with Hearthstone developers, cross- functional teams and various publishing functions and promote collaboration and alignment against business and campaign objectives
- Collaborate with the broader commercial team and contribute to aspects of the business plan, including acquisition forecasting, launch/promotions timing and lifecycle planning
- Work with 1st party partners and associated teams to secure promotional support for upcoming content
- Continually monitor local game analytics, as well as media and marketing program performance and make recommendations to ensure that business goals are exceeded
- Serve as the product expert to a broad set of comms stakeholders
- Manage approvals of programs, messaging, creative on behalf of the brand
Requirements
- 3- 5 years marketing a high- profile brand and managing associated campaigns, with experience in strategy, execution and creative thinking/idea generation
- Proven ability to leverage consumer insights and business analytics to impact campaign objectives and design
- Excellent organizational and project management skills, with ability to effectively manage & complete multiple priorities and projects simultaneously
- Strong Presentation skills
- A passion for video games and the video game industry
Pluses
- Master's Degree in Business Administration
- Direct experience marketing mobile games
- International experience
- Passion for and in- depth knowledge of strategy games, particularly Hearthstone
Required Application Materials
- Resume
- Cover Letter which should include:
- Why you are interested in working at Blizzard
- What games you are currently playing
** Only submittals with Cover Letters will be considered.