As the Associate Director, Overwatch Community & Influencer Relations, you will set the vision and global strategy for Overwatch community efforts and lead the development of player-centric plans across multiple community disciplines – Influencers & Content Creators, Editorial & Community Management. You will also help establish goals and processes to ensure community programs are integrated with broader go-to-market plans, and work with international publishing teams to ensure that these plans are localized and relevant for our global player base. Finally, you’ll serve as the voice of both the players and developers, ensuring ongoing and transparent communications.
Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique, and we will work with you to explore possible interim options.
The position will report to the Senior Director of Publishing on the Overwatch Commercial team.
Develop strategy and lead execution of community plans across both 1) Direct-to-Player communications (Editorial, Community Management) and 2) Influencer & Creator Engagement (viewership initiatives, affiliate programs, etc)
Apply process and frameworks to ensure strong execution and consistent measurement of HQ-led / North America-based activations that meet broader go-to-market plan objectives
Monitor, quantify and develop player sentiment reporting across regions to help guide communications strategy, and allow developer partners to better understand how their products are perceived and discover opportunities for future product improvements
Develop playbooks and process that sets direction for global community teams to build localized community plans that tie into the global strategy and plan
Continue to monitor the team's infrastructure (processes, technology) to support daily activities, and build a solid foundation for future work
Mentor and motivate the Community team and help build development plans to support professional growth
Be the Overwatch Community Expert for cross-franchise projects and/or sensitive communications
8+ years’ experience working in online communities, influencer strategies and custom creator activations
Experience with presenting community strategies to executive and developer leadership teams, and working with cross-functional leadership teams
Experience leading with influence and managing teams, and collaborative campaign management
Experience with crisis management and sensitive communications
Knowledge of community best practices, including communication strategies, user acquisition, and driving users through the funnel
Experience / familiarity with the Overwatch community a major plus
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.