We are on the hunt for an exceptional, results-oriented Associate Director to join Blizzard Entertainment and lead brand strategy and execution for Diablo’s mobile and PC blockbuster release, Diablo Immortal.

The right candidate will be highly collaborative, passionate, and have a track record for building impactful marketing campaigns grounded by data and insights. They will partner across a wide network of internal groups and regions to successfully retain and grow our player base through marketing and community initiatives and serve as the voice of Immortal’s players to development and other company stakeholders.

Diablo Immortal is a fast moving, dynamic service with regular updates shipping on a bi-weekly basis. This requires excellent planning, partnership, and agility to effectively communicate with partners and players around the globe. Candidates should have a keen eye for how to effectively market content as well as improve processes while juggling high volumes of information. A successful candidate will both help us continue to operationalize our service while also forging impactful go-to-market plans for key game milestones and promotions.

Covid-19 Hiring Update:

We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique, and we will work with you to explore possible interim options.

Location fixed:

This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, California.


  • Manage the Diablo Immortal brand globally, protecting, evolving, and adapting what and how we communicate

  • Build authentic, long-lasting relationships with our player base

  • Support communication strategy across Community, Public Relations, Consumer Marketing, CRM and other marketing disciplines

  • Work with publishing leaders across regions to coordinate, develop, measure and improve global marketing strategies and tactics

  • Work closely with Product Management and Live Ops partners to inform business decisions, bring new business opportunities to market

  • Work in partnership with the Director and Consumer Marketing leads to identify regional creative needs and to help inform and inspire creative development of core marketing assets

  • Analyze performance data to help identify challenges and opportunities for Publishing and marketing overall

  • Manage strategic partnerships and partner marketing initiatives, which includes 1st party partner promotions/featuring, co-marketing deals and more

  • Work with the consumer insights team to identify gaps in audience knowledge and design research and analysis to address them

  • Continually monitor local game analytics, as well as media and marketing program performance and make recommendations to ensure that business goals are exceeded

  • Lead a team, coach and develop team members, share marketing best practices across franchises and marketing adjacent groups, and facilitate knowledge sharing abroad


  • 6 years of relevant brand/product marketing/publishing experience

  • Experience working on games-as-a-service video games or other service oriented products

  • Experience working with international marketing teams, evaluating, evolving and facilitating great regional execution

  • Ability to work closely with game development to build effective marketing initiatives

  • Ability to coordinate with Community, Public Relations and Consumer/Digital Marketing leads to build integrated marketing campaigns

  • Strong presentation skills and the ability to sell-in and champion initiatives in a highly matrixed environment


  • Passion for and understanding of the Diablo franchise!

  • Experience marketing mobile games and working with mobile first party partners

  • Experience with performance marketing

Required Application Materials

  • Resume

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

  • We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest.

  • We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.


We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;

  • 401(k) with Company match, tuition reimbursement, charitable donation matching;

  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;

  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;

  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

In the U.S., the standard base pay range for this role is $111,960.00 - $207,270.00 Annual. This base pay range is for the U.S. and is not applicable to locations outside of the U.S. Actual amounts will vary depending on experience, performance and location. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.