Blizzard Entertainment is looking for an Associate Director of Marketing with 8+ years of experience to help us lead and grow the Overwatch brand. Overwatch, the acclaimed team-based shooter, is a global brand enjoyed by more than 50 million players worldwide. The franchise has exciting plans in store to deliver fresh content and features in the game's live service this year to re-energize and grow the player community. Group up with our team and help take the brand to new heights.

This position will report to the Vice President, Marketing, Overwatch, and work cross-functionally with Blizzard’s global marketing teams to bring plans and programs to life. The ideal candidate will have a background in entertainment or video game marketing, with at least 3 years of marketing a live service. This role will partner directly with the Overwatch Publishing team and Creative Services team to ensure product strategies and brand objectives are met in all consumer-facing marketing communication. As the Associate Director of Global Marketing - Overwatch, you will set the vision and global strategy for Overwatch marketing efforts. As an integral member of our Global Marketing team, you will be responsible for the development of player-centric plans across a variety of consumer touchpoints, including social media, live events, activations, broadcast media, consumer products, and more. Finally, you’ll serve as the voice of both the players and developers, ensuring ongoing and transparent communications.

This individual will need to contribute at the strategic creative level to drive all marketing initiatives and interface with our development partners and lead agency partners while having impeccable project management skills and team leadership. Must be comfortable writing and presenting rationale to help drive consensus across all levels, including the executives.

Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique, and we will work with you to explore possible interim options.

The position will report to the Senior Director of Marketing on the Overwatch team.


  • Help build, grow and lead a team of marketing professionals to achieve best-in-class results, from strategy development through successful execution.

  • Oversee global marketing strategy for Overwatch with an emphasis on live operations - deliver plans that bring creative vision to life and drive continued growth with the Overwatch community.

  • Monitor, quantify, and develop player sentiment reporting across regions to help guide communications strategy and allow development partners to better understand how their products are perceived and discover opportunities for future product improvements.

  • Develop global brand, digital, and social strategies, and messaging narratives to support business goals and drive revenue growth.

  • Help lead and develop creative global strike plans, that deliver against product objectives and create synergy across a multitude of owned and paid channels.

  • Lead and foster a player-first and player-centric approach throughout the brand, ensuring we incorporate audience segments, behaviors, and human truths in our marketing.

  • Leverage data-driven insights that weave in culture, creators, and content to fuel growth among a digitally native audience.

  • Deliver innovative, new, and unexpected creative solutions that drive performance. Develop, test, and rotate assets for optimal engagement based on findings across markets and audiences.

  • Act as a key strategic partner to a variety of internal colleagues, including senior management, brand and business leaders, analytics, publishing, development, and creative services teams.

Required Qualifications

  • 8+ years of combined experience in entertainment, gaming, brand marketing, acquisition marketing, and creative agency account management (or equivalent client-side position).

  • Proven team leader with people and agency management experience.

  • Ability to flex between a creative mindset and analytical thinking.

  • Passion for entertainment, youth culture, gaming, and particularly the Overwatch brand.

  • Experience in navigating across multiple teams with a strong ability to influence a matrixed organization.

  • Operational expertise in driving best-in-class marketing projects from ideation to execution, with no detail too small to overlook.

  • Excellent communicator in both verbal/written skills and knows how to craft a narrative

  • Bachelor’s degree or equivalent.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work/life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences. Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against based on disability.