The Associate Director of Global Activation and Investment will oversee Blizzard Entertainment’s global live operations and performance media campaigns for their console and PC games (e.g., World of Warcraft, Diablo, and Overwatch). Utilizing their data-driven decision-making and role as a Global Growth Marketing leader, they'll work with their media specialists to drive best-in-class activations and generate player acquisition and monetization.
Prospects will be highly skilled in team management and familiar with core and emerging advertising approaches. This is an excellent opportunity for a qualified individual to make a measurable impact at one of the largest gaming companies in the world.
Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Primary Responsibilities and Duties
Management – 50%
Manage the day-to-day global activity of all performance media campaigns, covering social, video, search, programmatic mediums
Guide team workflow, being a conduit between activation team and other departments
Media Buying Operations – 20%
Working cross-functionally with internal teams and agency partners to establish and maintain content calendars, assets, and creative for all campaigns
Taking ownership of financial tracking, helping ensure proper billing and payment
Partnerships – 20%
Maintain strong partnerships with internal teams and international counterparts
Collaborate with key media vendors on behalf of Activision Blizzard
Participate in larger team projects on the future of media buying and activation
Learning & Development – 10%
Monitor trends in performance and brand media; keep tabs on emerging platforms and advertising units
Must Haves
8+ years of data-driven media planning and proven cases of bringing plans to execution
5+ years of management experience
Experience buying in-platform with numerous ad platforms, including but not limited to Meta, Snapchat, Tiktok, and Google
Proven track record in operating with a high-level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional commitments
Expert at Excel; proficiency with other MS Office products
General understanding of deploying and interpreting results from A/B, split tests, and brand lift studies a bonus
Experience with mobile user acquisition, a bonus
Flexible work hours, weekend and evening work will be required from time to time
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences
We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to [email protected] General employment questions cannot be accepted or processed here. Thank you for your interest
