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Sr. Director, Global Brand Management

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πŸ‡ΊπŸ‡Έ Austin, TX

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

Sr. Director, Global Brand Management, BioWare

Electronic Arts (EA) is looking for a dynamic, highly motivated senior marketing leader with proven experience and achievements in brand strategy and product marketing to lead and grow BioWare’s portfolio of storied franchises.

BioWare develops console and PC role playing games focused on rich story telling; unforgettable characters, and vast worlds to discover. Since 1995, BioWare has created some of the gaming industry’s most acclaimed gaming brands including Baldur's Gateβ„’, Neverwinter Nightsβ„’, Star Wars β„’: Knights of the Old Republicβ„’, Jade Empireβ„’, Mass Effectβ„’, Dragon Ageβ„’, Star Wars β„’: The Old Republicβ„’ and is currently developing multiple games for future release.

The Senior Director will report to the Senior Vice President of Global Brand Management and partner deeply as a core member of the Studio leadership team.

The successful candidate is a talented brand strategist and storyteller with demonstrable experience building consumer brands, products, and live services. The role will represent the emergent voice of the player and drive foundational brand strategy and insight work to guide product development, commercial strategy, go to market plans and ongoing growth initiatives with cross-functional teams.

Key Responsibilities

  • Lead the brand strategy, identity and market opportunity for BioWare’s portfolio of properties
  • Partner with BioWare studio team to define positioning, consumer target and product features to drive brand growth, content development and go-to-market strategies
  • Outline a multi-year roadmap that drives the player experience from launch through live services
  • Distil large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the player experience and inform strategies for brand performance and activation
  • Assume cross-functional leadership role in driving alignment and accountability to results across including creative development, campaign management, analytics/insights, publishing, finance and market planning
  • Partner with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging and game services to improve player experiences/results based on those findings
  • Lead and direct franchise launch and expansion efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensuring continuity and cohesion across all player touchpoints
  • Create an environment that is free from failure to test new ways to reach, engage, and surround players and fans
  • Manage a team of brand managers dedicated to the BioWare product portfolio


  • Experience in senior marketing roles at top companies in categories of entertainment; technology or consumer products.
  • Experience as part of a team that has launched/brought a new brand or product to market
  • Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
  • Demonstrated success in crafting a clear strategic vision that was communicated clearly and adopted through all levels of an org and delivered results including market share, sales growth and profitability
  • Experience working with research departments to define tests and interpret data to effectively break down complex problems into consumable and actionable steps
  • Excellent abilities to provide clear and concise direction/feedback to stakeholders as well as the ability to influence and collaborate with others
  • Willingness and ability to travel regularly

About EA At Electronic Arts, we exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We know that our strength lies in the diversity of our people. We immerse our employees into an inclusive culture, and provide opportunities for learning and leading that allow them to do the most impactful and rewarding work of their careers. We put our people first. We provide comprehensive benefit packages with a focus on health and wellbeing to support your needs and help you balance your career and personal life. We provide access to dynamic and collaborative work environments, opportunities to connect and contribute through our Employee Resource Groups, and support for a balanced life with paid time off and maternity and paternity leave, plus free video games and so much more! Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.