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Reporting to: Esports Global Brand & Sponsorship Manager
Department: Esports
The Department:
We support Betway's growth in major international markets and the Esport industry, managing and activating sponsorships with Ninjas in Pyjamas, BIG, MiBR, Beastcoast and Blast Premier just to name a few. Collaborating and working with all departments, you’ll be constantly thinking, exploring and learning. It’s a growing team with a close knit culture where we work together to deliver the best and most impactful results possible.
Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all of our customers enjoy our products in a safe and responsible gambling environment.
Purpose of the role:
The Sponsorship Account Manager (Esports) will be working alongside the wider esports team to ensure that Betway’s brand strategy is consistent across all channels. Within their portfolio of assets, you would help implement the sponsorship strategy for different partners, seeking to effectively utilise all rights and efficiently manage the budget. For the designated partnerships you will be the face of Betway, helping work with them to create integrated campaigns that appeal to existing and prospective customers ensuring every opportunity to promote the brand is maximised. It’s a fast pace environment, with exciting and challenging projects around every corner, you can be sure that you will never be sat twiddling your thumbs!
You will be responsible for:
- Take full responsibility for the performance of the portfolio of sponsorships alongside a team of account managers. Making sure you take ownership and accountability for your key partnerships, as well as being willing to chip in and support on ad hoc projects and campaigns.
- Communicate externally as well as internally to ensure seamless activations of sponsorships.
- Manage the day-to-day operational requirements of each sponsorship ensuring all rights are delivered, activated and tracked
- Ensure effective management and planning of all sponsorship rights
- Track activations, deliverables and ROI
- Regularly monitor and review the performance of each sponsorship adapting to improve results
- Work alongside the Brand, PR, Advertising, Digital, Content and Social teams to identify new and innovative ways to integrate the product and content portfolio into sponsorship strategy
- Work with wider Brand, Marketing & Analytics team to identify new ways to integrate and use sponsorships as a catalyst for brand objectives.
- Co-ordinate multiple projects and events simultaneously
- Make recommendations on new commercial opportunities as well as exit plans, where appropriate
- Oversee brand consistency across channels
This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.
You will have (Essential skills):
- Proven experience of account management across multiple accounts
- Proven experience of managing the rights of sponsorships
- Proven experience of working with multiple stakeholders internally and externally
- Devising & pitching activation ideas for consumer campaigns and events
- Excellent understanding of maximising streamed brand visibility
- Excellent communication and influencing skills
- Demonstrable ability to overcome obstacles and be proactive in finding creative solutions
- Excellent relationship building skills
- Excellent analytic skills
- Ability to demonstrate strategic and commercial thinking in rights activation
- Experience in delivering & devising multi-platform branding & engagement strategies for sponsorships
- All behavioural competencies are also essential
It would be a bonus if you also had (Desirable skills):
- Experience speaking Spanish or BR Portugese
- Experience working in different markets
- Understanding of esports or the wider video game industry
- Understand and/or interest in gambling
- Managing a major sport or esports sponsorship
- Experience in writing detailed design briefs
- Interest in sports/esports betting industry
- An understanding of twitch viewership metrics and how to evaluate
- Knowledge of digital marketing processes
Behavioural Competencies:
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation
- Excellent organisational skills
- Excellent communication skills both written and verbal
- Confident presenting skills with the ability to present to internal and external stakeholders
- Outstanding attention to detail
- Confidence to achieve ambitious sponsorship KPIs
- Ability to thrive in a fast-paced environment when undertaking large-scale, high profile projects
- Proactive approach with the ability to work under pressure
- Excellent attitude to team work and collaboration
Our Perks:
- Flexible working
- Competitive package
- Great social and charity events
- Health and well being weeks
- Free fruit and a heavily discounted Barista
- Tickets to events via sponsorships etc
- Season Ticket Loan
Win Technologies (UK) Limited provides support services to Betway and is a proud member of the Betway Group
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
To view all current vacancies, please visit our website.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
