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Esports Social Media Executive (Mandarin speaker)

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betway
πŸ‡¬πŸ‡§ London

Reporting to: Esports Lead Asia

Department: Totally Communications

Due to Covid-19, this role is currently on hold. However, we are still taking applicants for when we are back to normality.

Purpose of the role:

In the last year, our client, Betway88 Esports’ social media channels have seen an incredible amount of growth and we’re in need of a passionate CS: GO fan to take it to the next level. You will be working as an in-house Social Media Executive with Betway esports team, tasked with managing Betway88’s esports social media profiles and generating new ideas to increase reach and engagement. We’re looking for someone to join a fun team and to love what they do – if this sounds like you, we’d love to hear from you!

You will be responsible for:

  • Creating, sourcing and publishing relevant and compelling social media content
  • Understanding and working towards agreed editorial and commercial goals
  • Understanding our tone of voice
  • Designing and editing a range of multimedia content (video, GIFs and still images) for commercial and editorial campaigns
  • Day-to-day community management of social media platforms – Weibo, Wechat and Bilibili
  • Monitoring audience engagement
  • Providing data and insights to the content and esports team
  • Working with esports team to build campaigns on social media platforms
  • Interviewing players at esports events internationally

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will be/have:

  • An active member of the esports community
  • Extensive knowledge of CS: GO gameplay, the competitive scene, the community and talent in Asia and internationally
  • Solid understanding of social media platforms in Asia, including Weibo, Wechat, Line and Bilibili
  • Fluent in spoken and written Mandarin
  • Experience in creating and posting entertaining and insightful social content
  • Experience in creating and managing social media campaigns
  • Proficient in using softwares to create social media content- Photoshop and Adobe Premier
  • Ability to understand analytics data and report on performance
  • Ability to work flexible working hours. Esports is a 24/7 industry and may require you to travel to events or work weekends
  • Comfortable with interviewing players in front of camera at esports events

It would be a bonus if you also had:

  • An active member of the esports community
  • Dota 2, LoL, and PUBG knowledge
  • An understanding of gambling odds
  • Experience in content localisation for foreign markets

Person Specification:

  • Enjoy working to tight deadlines and managing different projects at the same time
  • Good communication skills, both verbally and in writing
  • Good organisational skills
  • Eager to work in social media and understand what makes engaging content
  • Understands the humour and meme culture of esports
  • Have good news sense and value attention to detail

Our Perks:

  • 1 day a week remote working option
  • Competitive package
  • Great social and charity events
  • Health and well being weeks
  • Free fruit and a heavily discounted Barista
  • Tickets to events via sponsorships etc
  • Season Ticket Loan

Win Technologies (UK) Limited provides support services to Betway and is a proud member of the Betway Group.