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Product Manager- IP Creation Team

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πŸ‡«πŸ‡· Lyon

Job Description

As a Product Manager within our IP Creation Team, you will define & carry out the Marketing Strategy for a portfolio of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.

You will work on a holistic approach of the product/brand, physical and digital, video game as well as any relevant entertainment extensions.

Your main responsibilities include:

  • Defining and carrying out the brand's marketing strategy across worldwide territories, ensuring that it is pertinent to all local and regional offices
  • Teaming up with an IPC producer & our marketing support teams to shape the game's development process according to marketability's best practice.
  • Ensuring an optimal project coordination & brand awareness by working effectively with our internal experts & external stakeholders.
  • Taking responsibility for support & promotion aspects such as:
  • Managing the marketing budget for each title; follow up sales in volume/value, revenue and margin,
  • Developing creative assets in cooperation with the developers and creative agencies, including key art, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, ...
  • Optimizing digital revenues using all available means, including promotional synergies with physical products, cross-platform partnerships,
  • Maintaining a high level of working knowledge on the entire videogame market, its emerging marketing trends & opportunities and global entertainment market

Candidate Profile:

  • At least 3 years of experience in the entertainment industry (video games, cinema, toys, etc.) as part of an international marketing team.
  • Ability to work with individuals from different geographies
  • Strong organizational skills and ability to meet deadlines
  • Ability to work autonomously with little supervision
  • Effective team player with excellent interpersonal skills
  • Responsiveness & proactivity
  • Fluency in English, French is a plus
  • Willingness to travel
  • Passionate about video games