Who are we?

B-Engaged is a fast-growing company operating in the Sports & gaming industry with clients who are athletes, teams and brands. We work in every aspect of modern sports and culture — with footballers, esports teams, brand owners and brand managers. We are a full-service organisation, supporting our diverse roster of talent and brands, strategic brand development, content production and beyond.

Who are you?

Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. Live and breath gaming! At B-Engaged, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

B-Engaged is seeking a Esports Social Media Lead. This position reports to the Brand & Communications Manager and serves as a key member of the B-Engaged brand team focused on servicing two gaming brands. You will be managing social media and digital marketing for our gaming clients.

The successful candidate will be working on building communities for: a UK based esports org & a new project which we're calling the Netflix for gaming.

Responsibilities:

Social Media Management: Responsible for growing and maintaining brand clients’ social media channels (Instagram, Facebook, Twitter, LinkedIn, YouTube, Twitch & TikTok).
Community Development: Develop & manage existing and new communities within the client’s industry. This will involve both digital and physical communities.
Online & Offline Research. Develop and execute research for internal use for current and future campaigns. Focus groups will be a key focus for the role.
Asset Bank Management: Develop and manage content bank required for client’s channels alongside colleagues from HIFEN Studios.
Concept Development: Support on concept development with creative team.
Paid Media: Responsible for client audience segmentations and distribution of paid media budget.
Tone of Voice: Responsible for client tone of voice creation and evolution.
Reporting and Analysis. Create marketing reports for internal and external use.

Qualifications:

The ideal candidate will have…

Minimum 3-years’ experience working within the Gaming Marketing Industry
University degree in a marketing field
Strong track-record of social media community management and development within the gaming industry. Either brand, team or agency background.
This role requires deep knowledge of the gaming industry, youth culture, as well as strong interpersonal skills to help drive alignment among various stakeholders, while also influencing go-to-market strategies that optimize for growth, adoption and value for this audience.
Strong oral/written communication skills
An in- depth understanding of social media platforms, industry trends, new technologies and gaming industry trends across various titles
Develop & deliver marketing presentations, materials, and collateral
Develop framework for marketing reviews, including data analysis, collateral creation and tactical recommendations
Anticipate the needs of the gaming and cultural audiences based on the current/upcoming priorities
Develop focus group and research tools for B-Engaged and clients
Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
Create and manage marketing plans/budgets that deliver to KPIs
Track record building and maintaining strong business / client relationships
The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
Experience running reports and exporting data from online platforms
Energetic with a ‘can-do’ approach
Passion and desire to work in the sports marketing industry
Understanding of local and national community building online & offline
Editing skills across Adobe suite

Salary: Dependent on experience

Start Date: January 2022

Location: Hackney, London (E9)

If the above description sounds like you and fits your background, apply online by submitting your application through our jobs portal.