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Product Marketing Specialist

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πŸ‡ΊπŸ‡Έ San Francisco, CA

ASUS is always working to deliver the most innovative products and technology to the consumer electronics world. With the rapid addition of brand-new product lines, we are looking for a Product Marketing Specialist to work with internal teams and our business partners to promote our products. The Product Marketing Specialist will work with the product management team and sales team in owning the marketing strategy for specific product lines. To be successful in this role, you need to be a team player, have an open mind and be passionate about consumer electronics.

Essential Duties and Responsibilities:

  • Coordinates the product category marketing strategy for North America in alignment with
  • product management and sales priorities, including product launches, event support, sales activation, PR and social media (product coverage includes: Desktop and All-in-One PCs, Notebook PCs)
  • Plans and executes go-to-market strategy according to business objectives and ROI
  • Develops and maintains knowledge in MDF requirements, compliance and reporting
  • Develops, communicates and implements winning go to market plans for key product launches in North America
  • Creates campaign/marketing materials to define messaging for assigned product category across ATL and BTL marketing activities
  • Manages the cross-functional implementation of the plan
  • Assists the Global Marketing Team at ASUS HQ in the development of the product line strategy. Requires strong diplomacy skills to build consensus between competing business needs and objectives between different ASUS regional offices
  • Be the expert on the local markets, opportunities in terms of positioning and launch strategies, and the competition
  • Participates at tradeshows and industry events to assist in lead generation, communicates the value proposition of the products and use cases
  • Other duties may also be assigned

Required Qualifications:

Years of Education

  • Bachelor’s Degree (B.A./B.S.) in related field

Work Experience

  • 3+ years of relevant experience

Knowledge and Skills

  • Ability to think of the big picture, and has the attention to detail to execute tactics with goals in mind
  • Excellent presentation skills, ability to define effective marketing tactics, strong negotiation, and financial analysis skills
  • Knowledge of Business to Consumer and Business to Business process
  • Passionate attitude for sales and marketing as an enabler for a company’s growth
  • Knowledge of major accounts, their customers, and their industry challenges
  • Good understanding of PC technologies, able to deliver product messaging and value position verbally and written
  • A keen understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process
  • Capable at copywriting for technical products and asset creation from the ground up
  • Organized with strong prioritization skills
  • Excellent written and verbal communication skills in English

Preferred Qualifications:

  • Technology experience, particularly in consumer electronics and hardware PC gaming
  • Creative/advertising/media agency management experience

Working Conditions

  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
  • Approximately 30% travel as needed