This job listing expired on Feb 23, 2020
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Amazon is all-in on games, and our mission is to be the most customer-obsessed company in the games industry. At Amazon Game Studios, we’re creating compelling games like New World, a sandbox MMO set on a supernatural continent in the 17th century, our multiplayer shooter Crucible, and our newly announced The Lord of the Rings MMO. Amazon Games is also delivering great game benefits to Prime members each month via Twitch Prime, and providing game developers of all sizes with the tools they need to succeed with Amazon Game Tech.

We believe games are about community. Today, the communities that started in arcades, a quarter at a time, have evolved into Twitch streams with millions of viewers, and friendships first formed in-game that extend across continents. In this role, you’ll dive deep into the gaming community and help create new experiences and opportunities for connection.

The AGS Marketing team is seeking a talented Product Marketing Manager to work alongside our MERC (Marketing, Esports, Research & Community), studio development, and product management teams to help ensure the successful launch and live service of New World. You will have responsibility for driving the tactical execution of the go-to-market plan to reach targeted KPI goals including those associated with: consumer awareness, user acquisition, sales, retention, and MAU. Success in this role requires strong execution of tactical plans and an attention to detail. You’ll need to be able to work on tight deadlines, sometimes with high degrees of ambiguity. Most important is to bring a passion for games and a drive for success through collaboration.

PRIMARY RESPONSIBILITIES:

  • Assisting the creation of strategically driven product marketing plans and overseeing implementation of the tactical components of that plan.
  • Working closely with internal teams and external partners, and providing project briefs needed to develop key marketing materials and components such as brand artwork and logo, style guides, online advertising banners, gameplay trailers, product websites and other promotional merchandise.
  • Owning end-to-end processes for managing marketing tasks including those related to CRM, performance, and brand campaigns, and events.
  • Working closely with regional teams to coordinate support for global marketing initiatives.
  • Collaborating with the Performance Marketing and CRM teams to oversee KPI goal setting, and acquisition funnel metrics.
  • Proven ability to write impactful copy that communicates product messaging to the consumer through various touch points including social, web, CRM, advertising and video.
  • Travel domestically and internationally.

BASIC QUALIFICATIONS

  • Bachelors degree in Marketing or an equivalent combination of experience and education
  • 3+ years of brand marketing experience
  • 1+ years experience supporting new brand and product launches across multiple platforms (PC, Console, Mobile)

PREFERRED QUALIFICATIONS

  • Previous experience with PC and Console online games and games as a service.
  • Strong verbal and written communication skills.
  • Good interpersonal skills, with the ability to communicate effectively at all levels of the organization.
  • Worked in a high volume digital marketing organization supporting multiple games.
  • Love playing games.
  • Meets/exceeds Amazon’s leadership principles requirements for this role
  • Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.