Amazon is all in on games, and Twitch Prime is one of a series of disruptive new initiatives that highlights our investment and dedication to the industry and its players. Twitch Prime, launched on September 30, 2016, is both the premium version of Twitch and includes a series of new benefit available to all Amazon Prime members geared at making Prime a no-brainer for core gamers. We believe the evolution that began with arcade communities a quarter at a time, growing to the live streams and eSports of today, will continue to a future in which fans are creators, players are celebrities, and games are a global cultural touchstone that cuts across age, gender and nationality. Games have the power to connect communities at a massive scale, and this role will delve into these communities, linking these communities to Amazon’s broader ecosystem through content that is all about the gamers.

Amazon has a strong and growing reputation in the video game business, including being named the best place to buy games in a recent industry survey, the release of several award winning games on android and iOS, the launch of own cloud based game engine, the announcement of soon to be released PC games and our acquisition of Twitch. Twitch, Lumberyard, Amazon Web Services, Amazon game development and services, our digital and physical media retail, Comixology, Merch by Amazon and the Amazon Appstore are just some of our current assets that are relevant to this growing community.

As a Sr. Brand Marketing Manager for Twitch Prime you are a driven and talented creative who is analytical, and results-oriented. You'll lead the strategic development and execution of brand plans and communications for Twitch Prime. If you have a deep understanding of global brand building and a record of success in developing and executing customer-obsessed/insights-driven marketing and communications programs, this could be the job for you. This role will partner closely with the Partner/Product marketing team and the Lifecycle marketing team to define and implement cohesive brand strategies, messaging frameworks, and integrated campaign plans that advance the business and the brand across all marketing channels. It requires an ability to see the big picture, while building roadmaps and processes to scale; rolling up sleeves and executing in a fast-paced environment. It will involve a wide range of diverse projects that require extensive market research, analysis, data interpretation, business writing, and project management. This individual will be based in Seattle.

Responsibilities

Perform market research, ongoing business tracking, and monitor and analyze brand health and key performance metrics, providing regular updates and analysis and proposing modifications as identified by business needs.
Leverage consumer insights to design and implement global brand strategies, including brand and product positioning, brand messaging, hierarchy, and communications to build brand awareness and consideration and drive business goals
Aid in establishing the global vision, strategy, and roadmap for the Twitch Prime brand
Develop and execute integrated marketing campaigns, activations, and toolkits to support the Twitch Prime brand and strategic product launches.
Write and communicate briefs for use by internal teams and external partners that distill customer insights, business objectives, and success criteria into actionable creative development.
Identify and refine target audience(s), regularly monitoring relevance of that target and identifying strategies and tactics to engage and connect our brands to our customers.
Collaborate and work across multiple stakeholders, teams, and departments within Amazon, Prime, Twitch, and external agencies and partners.
Work closely with domestic and international teams to ensure alignment with the overall global strategy; define and communicate modifications based on local market needs.
Gather data, formulate insights, and articulate verbally/in writing the strategic opportunities and issues that impact the business.
Manage short-term and long-term projects alike; with an ability to dive deep to surface any and all issues that allow us to gather insights, solve problems, and further our business.

BASIC QUALIFICATIONS

5+ years of marketing experience
Bachelor’s degree required in business, English, marketing, communications, finance, or related fields
10+ years of relevant work experience with direct-to-consumer marketing in brand management, marketing, or communications strategy role; entertainment or media organization preferred

PREFERRED QUALIFICATIONS

Experience using data and metrics to measure impact and determine improvements
Excellent strategic customer-focused thinking skills; experience using data and metrics to back up assertions of business value
Track record of building strong global brands
Possess a deep understanding of the various functional aspects of a marketing organization, plus digital/social media landscapes
Deep understanding and knowledge of the entertainment industry and entertainment marketing; category, brand, and portfolio strategy experience with entertainment or media brand preferred
Strong analytical skills. Able to synthesize information and formulate synopses, identify issues, turn insights into actions, and propose solutions in written documentation is a vital component to the job
Excellent written and verbal communication. Ability to interact at senior levels of the organization
Cross-functional experience leading teams/managing multiple agencies and establishing process to drive initiatives forward
Willingness to work hard and roll up sleeves to get work done, even when at times it is outside the scope of the job; previous experience at a start-up or possess start-up mentality
Nimble, resourceful, accurate, and detail-oriented; thrive in both independent and collaborative work environments
Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
Positive, can-do attitude with strong initiative and follow through
MBA preferred
Meets/exceeds Amazon’s leadership principles requirements for this role
Meets/exceeds Amazon’s functional/technical depth and complexity for this role

Amazon is an Equal Opportunity Employer – Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age