DESCRIPTION
Have you ever wanted to work in the video games industry? Do you have a passion for playing games? At Amazon Games, we believe that games have the power to connect communities at a massive scale. We are seeking the industry’s best to help us create, publish and support our ambitious PC, console, & mobile games. Join us, and you’ll have the power of Twitch, AWS, and the entire Amazon ecosystem to shape the future of games. You will work alongside talented industry veterans, including key contributors from dozens of titles: Half Life 2, Left for Dead, Portal, Thief, System Shock 2, Age of Empires, Dawn Of War II, Halo, The Last of Us, Gears of War, The Sims, and Bioshock.
The rapidly changing games industry has influenced the latest digital marketing trends and is one of the few industries with the potential to reach 2 billion worldwide. The Amazon Games Performance Marketing Team is seeking a talented Paid Media Specialist to independently manage global campaigns to drive new player acquisition for our slate of new games. Evolve your skills driving awareness, maximizing return on ad spend, and optimizing for conversion, by joining a data-driven team obsessed with becoming the most customer centric video game publisher.
Success in this role requires displaying a relentless hands on approach to managing high volume campaigns to meet or exceed goals. You bring a balanced quantitative and qualitative approach to deliver results. You love data and are comfortable working with growth marketers, designers, product managers, and analysts to get things done.
Primary responsibilities include:
- Drive and optimize global marketing campaigns, based on ROAS and LTV, through programmatic ad channels
- Analyze details of marketing channel efficiency: cost, performance, and new opportunities
- Own campaigns from end to end – manage targeting and segmentation, messaging, creative, measurement, and reporting
- Able to effectively communicate with advertising partners to efficiently drive campaign performance
- Implement and monitor A/B and multivariate tests to optimize for conversion and other performance marketing metrics
- Contribute to the ad creative process & drive creative performance learnings
- Troubleshoot campaign and creative issues using debugging tools and working with 3rd party vendors
- Collaborate and build relationships with marketing and advertising teams across Amazon
- Maintain a thorough understanding of the global games market, player acquisition trends, and competitive landscape
BASIC QUALIFICATIONS
- 2+ years of experience in media buying / user acquisition / performance marketing, at scale
- BA/BS Degree in marketing/finance or equivalent
PREFERRED QUALIFICATIONS
- Experience working in the game or entertainment industry
- Experience working in a metric-driven role focused on ROAS
- Built and managed relationships with external media partners
- Excellent negotiation skills
- Proven data analysis and Excel experience
- Working knowledge of SQL is a plus
- Ability to work in a fast paced, always changing environment
- Hands on with Amazon Advertising systems
- Working knowledge of SQL
- Love playing games
- Meets/exceeds Amazon’s leadership principles requirements for this role.
- Meets/exceeds Amazon’s functional/technical depth and complexity for this role.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.