Activision Blizzard Japan is on a quest to find a legendary talent of Senior Brand Manager for Call of Duty Franchise , who is a grandmaster at their craft. This is someone who has demonstrated oneself as a leader of high-functioning cross-discipline publishing teams. Not only do they have a deep understanding of marketing strategy and branding, but they also have a keen appreciation of the role Community, creative, and development teams play in creating world-class publishing experiences. They will tailor and execute the HQ Publishing and product positioning plans for Console/PC games with local nuances, develop creative campaigns, and shape long-term publishing strategy in Japan market. They recognize players come from different realms all over the world, and actively seek to engage, collaborate with, and empower our games to succeed. Most importantly, they have a huge well of empathy for players because they are players themselves.
COVID-19 Hiring Update: We’ve transitioned from a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a hybrid position, with 2-3 days per week required in our office.
Leadership. Lead with clarity and empathy, providing publishing teams with a clear brand vision for the franchise, being receptive to their needs, and constantly power-leveling their talent trees.
Strategic Planning. Drive both short and long-term strategic planning for Call of Duty franchise, setting local publishing goals and plans, identifying key beats & KPIs, setting and managing the spend, applying publishing frameworks, and aligning staffing with the needs of the franchise.
Marketing/Consumer Focus. Develop, champion and deploy creative marketing plans that effectively and efficiently reach consumer target audience.
Creative. Create memorable publishing experiences with authentic creative campaigns that resonate with local players, and you also wouldn't mind posting to your own social media feed.
Marketing Results. Develop and implement brand learning plans/post-mortems that measure return on marketing investment and provide indicated actions to improve marketing effectiveness for future title releases.
Business/Operating Results. Actively manage brand lifecycle by recommending retail launch build quantities, profit maximizing strategies based a solid understanding of brand’s pricing, sell in, sell through, channel / barn inventory, WAU’s, MAU’s and competitive environment.
Collaboration. Always trying hard to find that organizational holy grail – alignment! – listening first, articulating goals, and whenever there are gaps, finding common ground across cross-functional local, Regional, and HQ publishing teams. Support Call of Duty eSports programmes, working with internal and external leaders and partners, to build on our leadership position in the eSports ecosystem.
Communication. Persuasive high-level communication skills, both written and verbal in Japanese and English, including the ability to tailor communications to a broad range of audiences and prepare executive-ready presentative materials.
Knowledge. Know what you know, and for what you don't know, be relentless in seeking those answers through data, analytics, surveys, and focus groups. You are not in the business of "massaging" the data to fit the desired outcome and only seek honest answers to tough questions.
10+ years’ experience in publishing or marketing games on various platforms. Console/PC platform preferred
Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings from both the successes and the failures.
Understands how to interpret data and KPIs and turn analytical insight into actionable plans.
Passion to self-motivate, the guile to sell your ideas to other stakeholders, and the commitment to execute those ideas cross-functionally
Excellent oral and written communication as well as presentations skills with internal & external stakeholders
Experience working effectively and constructively with publishing and external agency teams
Rich and expansive understanding and experience in Japan game market and consumer behavior
Shooter/FPS genre experiences with in-game economy management
Knowledge of and experience with digital marketing is also a plus (UA, CRM/lifecycle, social/digital, etc.)
Inspirational leadership facilitating teamwork and development
Native Japanese skills and Proficient English levels
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply!
About Activision Blizzard
Our mission, to connect and engage the world through epic entertainment has never been more important. Through communities rooted in our video game franchises we enable hundreds of millions of people to experience joy, thrill and achievement. We enable social connections through the lens of fun, and we foster purpose and a sense of accomplishment through healthy competition. Like sport, but with greater accessibility, our players can find purpose and meaning through competitive gaming. Video games, unlike any other social or entertainment media, have the ability to break down the barriers that can inhibit tolerance and understanding. Celebrating differences is at the core of our culture and ensures we can create games for players of diverse backgrounds in the 190 countries our games are played.
As a member of the Fortune 500 and as a component company of the S&P 500, we have an extraordinary track record of delivering superior shareholder returns for over 30 years.
Our enduring franchises are some of the world’s most popular, including Call of Duty®, Crash Bandicoot™, World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, Candy Crush™, Bubble Witch™, Pet Rescue™ and Farm Heroes™. Our sustained success has enabled the company to support corporate social responsibility initiatives that are directly tied to our franchises. As an example, our Call of Duty Endowment has helped find employment for over 80,000 veterans.