Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain.
Our campus in Ditton Park houses a number of great amenities as well as transport links. The Parkland settings offer; tennis courts, an onsite gym, canteens and cafes etc. It is conveniently close to Junction 5 of the M4 giving a direct links to central London, the M25 and Heathrow airport.
Our office in Soho is in the cultural heart of London’s West End with a vast array of classic record shop and leading film companies, media offices and great restaurants. Regent’s Park is close enough for a lunchtime run, as are the delights of Piccadilly Circus and the shopping mecca of Oxford Street. It is conveniently walking distance from a number of London tube stations and mainline train stations.
Your Mission
As a Senior Marketing Manager, Consumer Products International you will be responsible for developing and executing the Marketing, ecommerce, Consumer events and B2B strategy across EMEA/Rest of World (minus China).
The Senior Marketing Manager will have dual reporting into both our VP of International and dotted line to our Senior Director of Global Marketing of consumer product and work across all Activision, Blizzard and Activision Blizzard Esports business units to understand their product strategy and existing brand marketing/comms activity in order to develop a CP marketing/ecommerce approach that is complementary to those efforts.
Successful candidates will have experience in areas of growth and performance-based marketing, product marketing as well as deep knowledge of evaluating metrics and analyzing data. Experience in project management and/or experiential marketing execution at retail or events is appreciated.
We are open to considering applicants who are at a Manager or Senior Manager level. We are also open to candidates who are able to work at either of our offices in Datchet or Ditton Park, however there will be a requirement to travel between both offices from time to time.
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
- Build and manage strong relationship with ecommerce partner Fanatics in order to drive day-to-day operations, including forecast tracking, merchandising of online store-front and select consumer events, marketing and promotions roadmap
- Align with Global ecommerce and marketing leads to leverage franchise and cultural calendars, identify and ensure delivery of KPIs, recommend optimization for European region based on knowledge of the SKU performance, industry trends and customer behaviors
- Develop GTMs and build budgets in order to drive coordinated executions with internal teams through Owned and Earned marketing channels, including CRM, social media, affiliate, influencers, etc
- Partner with Fanatics and internal teams to develop and track approvals for high-performance content marketing, including A+ copy, product images, videos, etc
- Develop feedback loop to regularly track and report performance, including patterns and behaviors around customer journey and conversion funnel, delivering results and insights to internal and external stakeholders
- Contribute to marketing experimentation roadmap, gaining internal buy-in for new channels testing in order to scale for growth and efficiencies across both acquisitions and retention
- Additional responsibilities around supporting our B2B/OEM business through ecommerce or retail distribution as needed
Player Profile
Minimum Requirements:
- Educated to degree level or equivalent required, MBA preferred
- Must have extensive experience in growth, performance and/or digital marketing; ideally in an Ecommerce environment
- Experience with all aspects of campaign management including budgeting, planning, creative development, execution and optimization in a cross-functional environment
- Strong analytical skills with the ability to identify KPIs and interpret data into meaningful insights, including experience analyzing SKU and category performance
- Excellent partner management skills, including contributions to forecast and approvals tracking
- Commercial thinker with comprehensive experience and understanding of the European consumer products landscape (including retail)
- Polished verbal and written communication skills in order to interact with and present to senior executives, partners and peers across all lines of business
- Experience working with consumer insights a plus
- Knowledge and fandom of Activision Blizzard franchises and/or esports a plus
- Team Player and comfortable with matrix organization
Our World
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
