Associate Consumer Marketing Manager, Call of Duty
As an Associate Consumer Marketing Manager, Call of Duty you will partner directly with the Product Management team to ensure product strategies, brand and company objectives are met in all consumer facing marketing assets. You will oversee day-to-day management of external creative agency partners, and help manage the approval process of all creative materials within Activision headquarters and with the game development team.
The right candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, help drive go-to-market plans and have the confidence to speak up and lead. Impeccable project management skills sit at the core of this role, but this individual will also have the ability to contribute at the strategic level to drive all marketing initiatives, interface with our development partners and lead agency partners.
A passion for video games and experience with innovative marketing programs are mandates. Video game category work experience is great too (although not mandatory).
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
- Assist the Consumer Marketing team in managing global marketing plans, creative executions and production process of all communication vehicles including: TV and digital advertising, trailers, visual identity, packaging, trade, media integrations, events, social and CRM activities.
- Champion Consumer Marketing projects directly with external Agency Partners to identify product creative strategy and ensure all communications materials deliver against that strategy.
- Drive project management pipelines for overall schedules and deadlines, review Agency estimates for services and manage costs versus budgets, manage trafficking/approvals process, and manage asset needs and distribution to International Offices.
- Assist in pulling together materials for Creative Briefings and attend subsequent Creative Reviews to consolidate feedback and direction.
- Day-to-day management of external Creative Agency Partners.
- Collaborate with key development studio personnel on go-to-market strategies and creative asset development
- Coordinate with key Retail and Sales personnel on trade marketing programs, retail merchandising and sales materials communication
- Work with Operations team to meet packaging deadlines, product distribution, and COGS objectives
- Eager and able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes
- Bachelor’s Degree
- 3+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
- Experience in Video, Print, and Digital Advertising required
- Demonstrated experience in project management, analysis and the ability to work across multiple teams
- Passion for gaming and understanding of current industry trends
- Strong analytical, verbal, and written skills
- Strong interpersonal and relationship management skills
- Results oriented, self-motivated
- Well organized and detail oriented
- Comfortable working in a fast-paced environment
Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.