3BLACKDOT (3BD) turns moments into movements. We are an entertainment studio at the unique intersection of Gaming & Culture. We partner with the most authentic and influential names in gaming who amass 6B+ hyper-engaged monthly viewers across the globe, and push the boundaries of modern entertainment by merging storytelling craft with gaming culture. A vertically integrated company, 3BD offers influencer marketing & sponsorships, media, branded IP, e-commerce, games IP, studio & book IP, as well as event production all under one roof in order to bring to life innovative cross-platform entertainment experiences for our talent, audience and brand partners.

In addition to its influencer and media success, 3BD has sold hundreds of thousands of merchandise units and more than 20M books, created cultural events attended by tens of thousands of gamers, musicians, artists and their fans, has been the creative force behind such box office hits as Queen & Slim, and published games celebrated by the gaming community. 3BD is headquartered in a 50,000 square foot state-of-the art office and adjacent studio in the Arts District of Downtown Los Angeles.

We’re seeking a digital marketing innovator to spearhead social media strategy and audience engagement for our corporate brand, owned properties, and brand partnership campaigns. This role oversees the day-to-day planning and execution of all campaigns on social media for the company and includes programming that goes beyond our own accounts to the channels of our collaborators.

The ideal candidate is a storyteller who understands the concept of super fans and thrives on fueling that passion and building positive relationships. We are looking for someone who is driven to conceive creative solutions to strategic challenges without falling into cyclical thinking. Someone who lives the internet and stays curious about ever-evolving digital trends. Someone who can step back and be critically objective of strategy and then step forward to focus on all the details of execution. Someone who is exceptionally passionate and knowledgeable but understands that collaboration with others unlocks the best ideas and credit is often shared with many on the team.

Responsibilities:

Define strategy for attracting fans and fueling engagement on social media channels and brands tied to 3BLACKDOT
Oversee planning and day-to-day social media content rollout and fan interaction for distinct brands and campaigns that target specific audiences within a community.
Write social media copy in the tone of influencers, brands and corporate accounts
Analyze, assess and share performance across social media channels of individual posts and content, as well as broad content trends
Provide brand-building digital ideas to stakeholders with emphasis on fresh approach to visibility and reach for our projects, talent, and brand partners
Work closely with marketing and agency teams to incorporate social channels into campaigns and oversee rollout
Educate the broader 3BLACKDOT team on new features and offerings in the social media sphere
Own best practice and curate the right mix of social media tools and paid social strategies to expedite account growth and operational efficiency
Steer creative direction of social media assets created by internal content/design team or any outside partners or vendors
Stay across emerging trends, topics, conversations, and the pulse of the community
Maximize monetization of social platforms where applicable
Act as a primary point of contact for any internal queries around social media platforms, trends, or campaign ideation
Feed business development efforts with social partners (FB, IG, Snap, TikTok and others) via account/campaign visibility and opportunities
Lead small team of content and community manager specialists
Execute and optimize paid social campaigns for brand partners and owned & operated brands

Qualifications:

5+ years experience working in social media management and growing multiple social media accounts. This role will best suit someone coming from entertainment, video games, or geek-culture, or at a lifestyle, celebrity-driven brand or agency focused on Gen Z consumers
Able to cite campaign experience of i) launching brand-building campaigns, ii) developing fun and creative content, iii) deciphering fan/community behavior, iv) steering community management
Proven understanding of different social media channels and content performance strengths for Twitter, TikTok, Instagram, Snap, and Facebook. Familiarity with fan engagement on YouTube, Twitch, Discord and other gaming-centric platforms will be looked on very favorably.
Strong gaming understanding is imperative. If no direct experience in gaming, must be able to demonstrate personal passion and exceptional understanding of this space
Appreciation for pop culture and what is happening in the zeitgeist and around Gen Z and Y lifestyles
Great understanding of paid social strategies and trafficking social ad campaigns
Able to operate with agility and be quick-witted as campaigns unfold
Track record of authoring compelling and engaging post copy
Resourceful, organized, and flexible, with the ability to set and define tasks for yourself
and the team
Exceptional interpersonal skills: friendly demeanor, positive attitude, and the ability to collaborate with various teams. This role must inspire and bring out the best in others without relying on formal hierarchy
Adept at working with social media reporting and publishing tools such as Sprout Social to monitor campaign performance and optimize based on key learnings