This job listing expired on Sep 10, 2021
Tweet

Who We Are:

2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

What We Need:

2K has been a major console and PC game publisher for several console generations and is known for bringing amazing IP to the market. As we grow our portfolio of games, we want to use Technology to better scale how we enable the Marketing Operations teams to execute their Marketing Campaigns. The Marketing Technology Team delivers and deploys solutions across 2K Marketing teams.

What You Will Do:

  • Drive end-to-end Google Analytics (GA) and Google Tag Manager (GTM) implementations - build measurement plans, deliver Tagging solutions for site launches.
  • Fully own the implementation and design of pixel solutions for the following platforms FB, Google, DCM, Salesforce CRM, Snapchat, Twitter, TikTok. Design solutions on future platforms.
  • Design and own the integration of user marketing consent collection technology with all the platform pixel solutions.
  • Own and create a scalable strategy for how we implement measurement solutions based on clients’ business goals and objectives.
  • Troubleshoot and resolve website and pixel tracking issues.
  • Fully own projects/mini projects simultaneously from scoping to completion.
  • Advocate the use of agile practices around business requirements, user stories, and JIRA.
  • Participate in Scrum meetings and Sprint planning sessions.
  • Excellent interpersonal, communication and client management skills.
  • Work with onshore and offshore, Business, Technical and legal functions.
  • Can provide mentorship, training and support for marketing technology team members.
  • Within the first 90 days: Build out the strategy for rolling out our GTM / GA architecture & take full ownership of our Tagging infrastructure

What Skills Are Needed:

  • Minimum of 2 years of experience working with Google Analytics and Google Tag Manager, creating and managing triggers, pixels, and tags.
  • Minimum of 2 years in Marketing Technology.
  • Knowledge in any of the following areas (prefer two): Programmatic (DMP, DSP, SSP), Cross-Device Measurement, Identity Resolution, Attribution Modelling.
  • Experience leading cross-functional Marketing Technology projects.
  • Experience working within the Product development life cycle either in or alongside Product Management teams
    Highly organised and self-sufficient with excellent communication skills.
  • An analytical mind and the ability to provide solid reasoning to difficult technical problems.
  • Comfortable working with senior management and navigating technical conversations.
  • Desire to keep learning about new practices, technologies, and impact of legal changes.
  • Understanding/experience of developing reports on platforms such as Tableau / PowerBI / Datorama.
  • Ability to work in a fast paced environment while maintaining a strong attention to detail.
  • Familiarity with SQL and the ability to run basic queries.
  • Technically not a "skill", but, you are comfortable with working hours 10am-6:30pm enabling greater connection with our US HQ.