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Reporting to the Marketing Director in Singapore, the Snr Marketing Executive will be responsible for:

Responsibilities

  • Contribute in the conceptualizing & planning of Asia territory marketing plan
  • Responsible for the implementation, execution and evaluation of marketing plans.
  • Monitor and prepare campaign reports using data tools and insights to measure results against objectives/KPIs.
  • Responsible for managing the global marketing assets translation and localization review and submissions.
  • Manage the review and approval for marketing assets submitted by partners (i.e. Distributors Retailers, Platform Partners, etc)
  • Handle the Asia social brand channels and support Title Leads by collaborating closely with the Global leads on social content requests and approvals.
  • Assist in the logistics for events and press tours including setting up game demo to press, consumers and partners as required.
  • Provide general marketing administration and support where required

Keys to success in this role

  • 3 to 5 years of proven experience in planning and executing marketing, Comms/PR, Influencers and/or Social industry in FMCG, gaming, entertainment marketing or consumer lifestyle brands.
  • Experienced in executing and evaluating marketing and communications plan
  • Strong written and spoken communication, interpersonal and conceptual thinking skills.
  • Self-starter with a strong desire to learn and develop expertise for the products
  • A strong interest for video games appreciated and good understanding and familiar with Sports marketing and branding a plus
  • A strong team player, eye for detail and ability to learn and roll up their sleeves to get the job done.
  • Additional Asian language an advantage – Chinese/Korean/Japanese/Thai
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