This job listing expired on Jun 3, 2022
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Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, PGA Tour 2K, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

The ‘Manager, First Party Marketing’ is an exciting role at 2K, and sits within the wider Demand Generation team (which covers multiple marketing channels through various inter-connected teams). Ideally, you should have experience in the gaming space or familiarity with digital entertainment marketing and store front paid media.

Success will begin with establishing strong First-Party relationships (PlayStation, Xbox, Nintendo, Steam, Epic) and extend to our ability to build outstanding marketing strategies and implement innovative, best-in-class activations geared to current and next-gen promotion opportunities.

With experience in award-winning games and best-selling franchises and an astute understanding of the interactive entertainment industry, you will work cross-functionally with key 2K teams to plan and secure impactful marketing support from First-Party partners.

What You Will Do:

  • Work with Global Marketing and other teams to prepare marketing strategies and plans across both paid and earned media opportunities
  • Provide partners with a comprehensive marketing strategy for your portfolio of 2K game titles as you balance the value of both earned and paid media initiatives
  • Working with relevant 2K teams generate a prioritized list of marketing beats and initiatives for your portfolio of 2K game titles and share with First-Party partners through a weekly sync call and written documentation
  • Work with other teams in the Demand Generation department to elevate strategies and activations beyond your individual channel, and build cross channel marketing initiatives which deliver the best consumer experience for our players
  • Customize opportunities with partners in an effort to secure on-console store placement and off-console social support in the form of blogs, newsletters and Twitter, Facebook, Instagram and YouTube support
  • Coordinate with 2K partners to ensure game assets including screen shots, trailers and related metadata that support marketing and initiatives are delivered to First-Party partners in adherence to established timelines
  • Campaign executions, metrics and reporting on anticipated and received First-Party partner coverage in monthly reports and on related team sync calls
  • Be a source of truth with global 2K relevant teams to ensure worldwide collaboration on First-Party Marketing initiatives by sharing strategies, priorities, plans, and assets. Additionally, identify successful territory-level executions and amplify on a global stage
  • Support marketing teams to identify opportunities to grow our games via First-Party, providing ideas and recommendations when we have under performance or areas we can continue to enable sales optimization or growth

Who We Think Will Be a Great Fit:

  • 3+ years of digital and/or partnership marketing experience
  • Digital paid media experience
  • Focus on process, logical workflows and the importance of good project management
  • Comfort with presentations and expertly representing 2K to external partners such as Microsoft, Sony, and Nintendo

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, will only do so through official 2K.com accounts.