Who We Are

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, NBA 2K, WWE 2K, XCOM, and Sid Meier’s Civilization. The NBA 2K Marketing Team is comprised of experienced and talented marketing professionals and an exceptional communications team working together and across the company to create memorable and innovative campaigns for NBA 2K’s latest offering.

What We Need

A social media enthusiast who understands the ins and out of using all social media platforms including Instagram, Twitter, Facebook, YouTube, Twitch, Steam, and first party platform community hubs. This individual should have experience with social media copy writing, asset coordination, and executing posts for multiple accounts. This person must have experience with social community management as it relates to interacting directly with verified followers, accounts, and the community at large. It’s important that this individual is able to create efficient processes and maintain organization in their execution tasks from maintaining content calendars to establishing community management processes. This person must be a creative at heart, have the ability to contribute to social media content plus general channel enhancements, and see ideas through execution. It’s a must that this individual has a thorough understanding of the holistic social media strategy and overall brand marketing strategy so they can make informed day to day decisions that contribute to the bigger picture goal of our social media and brand departments.

What You Will Do

Coordinate day to day content calendar executions including copy writing, asset coordination, and postings to @NBA2K, @MyTEAM, and @NBA2kPlaygrounds channels
Manage social community interactions and conversations on @NBA2K, @MyTEAM, and @NBA2KPlaygrounds
Develop a process for day to day social community interactions
Compile social community feedback to recommend content ideas and how to respond
Proactively inform other departments of potential social community issues and offer solutions
Assist the Customer Service department in identifying, routing, and escalating social community issues to the proper personnel and departments
Utilize social listening/sentiment tools to recommend enhancements to the social community management strategy and the overall social landscape
Assist with other tasks as needed
Report to the Associate Consumer Engagement Manager

Who We Think Will Be A Great Fit

We are looking for someone who is extremely passionate about social media and is always on. This individual must be extremely independent, proactive, and always ideating ways to enhance what we do on social media, while having the skillset to logistically execute ideas. This person must have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall social and brand strategy. This person must be extremely thorough, detailed oriented, and organized while maintaining efficiency. NBA 2K is bigger than a video game as it extends to so many areas of lifestyle culture. With this in mind, this individual must have a comprehensive understanding of lifestyle, basketball, and video game culture to excel in this role.

At least 2 years experience working in a social media focused role, ideally within the basketball, sports, or video game industries
Requires understanding on how to use all social media platforms, their tools, and awareness of the specific nuances within each platform. Must understand the concept of how to best utilize each platform based on their strengths and also providing clear value to each platform
Excellent copy writing skills for all social platforms that’s informed by the brand’s social voice, tone, and style
Experience with coordinating assets. Knowledge of creative dimension sizes and the different nuances of how they display on each platform
Experience with social community management and ability to maintain the brand’s social voice, tone, and style when interacting with the community
Ability to ideate and the skillset to execute ideas through the execution phase
Ability to think #BigPicture. This position must make informed day to day decisions based on the social media and brand strategy at large. This individual must have the capacity to understand that their role is contributing to common social media, brand, and business team goals
Requires thorough knowledge of the #NBA2K franchise
Requires strong knowledge of basketball, lifestyle, and video game culture
Extremely thorough, detail oriented, and organized
Requires strong communication, collaboration and diplomacy skills
Experience with social media listening and insight tools
Proactive in nature and can operate independently, but also has the ability to effectively collaborate
Experience with statistical analysis and KPIs is a plus
Strong understanding of photoshop, illustrator, and premiere is a plus
Experience with paid advertising is a plus